When a company spends money on advertising they are looking for results. Companies are looking for leads or new customers that eventually leading to sales. Spending your advertising dollar and getting the highest return on your investment is the goal.

Before the internet the yellow pages was the place potential customers would look for a company that offered the product or service they needed. The internet then began to be used along with the yellow pages. The larger corporations with their large pockets began to buy up the real estate. Taking local customers from local business. Small local companies could not compete. There was not enough money in the budget to cover the exposure and get on page one search results.

Marketing services are what the small business owners need to survive. Marketing has moved online and is advancing quickly. Owners do not have the time to keep up with the marketing and run their business. Which marketing services should a company be looking for these days?

Companies should look for marketing services with a firm that keeps up with marketing trends. Offers weekly reports if necessary to find just the right advertising medium for a great return on your investment. They should give you some form of compensation if what your advertising does not give you results.

Current marketing trends are indicating that every company should be using local internet search. Companies who can not compete on a global level can compete with their local competitors. Using search engine optimization along with some mobile advertising will usually allow the company to be found in the top ten results. Giving your company the edge on your competition.

When a business moves to the local internet it needs to monitor what is being said about its products or services online. We all have made a mistake in business. Customers now can go to websites like yelp and face book and tell the world about our error. People understand mistakes it is how we deal with these mistakes that can make us shine. Social media management is the solution to handling these situations.

The marketing services that a company needs are local internet search, a mobile presence, face book fan page and search engine optimization. Finding someone to help you with all or part of these tasks can make your local business stand out from the crowd. Build a relationship with a business consultant that knows how to assist you with your marketing and can help you to create an ongoing marketing plan that works.